We were able to create a new website for one of our clients in just 12 days, including writing, design, and development. Here’s how we did it.
Agile search marketing is the perfect candidate for Agile marketing processes—Agile marketing and search marketing both rely on iterations and testing.
Agile marketing is a system that helps marketers optimize their efforts by continual evaluating and testing. The process applies to projects and strategies.
A marketing audit, also known as a marketing appraisal, assessment, or evaluation, examines a company’s marketing and evaluates how well it is working.
A marketing audit can be useful in several situations: as a regular checkup on activities, as a starting point for a marketing plan, or as a reality check.
There are three main options for who conducts your marketing audit: your internal team, your usual agency, or a third-party agency. Each has pros and cons.
In negotiating the space between researchers and non-experts, science writing and technology writing must engage the reader without compromising accuracy.
While presenting a customer with options might seem like a good idea, studies have shown that too many choices can be bad for business.
Know your customer. This is one of the primary rules of marketing, but audiences and communities are not always easy to know.
Like advertisers, politicians understand the emotional component to decision-making. Each candidate tries to appeal to his/her constituency’s emotions.