What is agile marketing?

Agile marketing has become a buzzword, but it isn’t always clearly understood. Many of us have been operating this way for years, but we didn’t have a name for it. In the traditional marketing model, a marketing team spent weeks…

What is a marketing audit?

We’ve all heard the quote. We’ve all laughed at it, while still feeling the sting of truth. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Although we can all agree that…

Do I need a marketing audit?

If you’re asking the question, the answer is probably yes. There are several situations in which a marketing audit can be useful: as a regular check up on marketing activities, as a starting point for a marketing plan, or as…

Who should conduct my marketing audit?

We should, of course. But to answer the real question… There are typically three options for conducting your marketing audit: an internal team (of one or more), a marketing agency currently working for you, or a third-party agency. Each option…

Science writing: engaging readers without compromising accuracy

A scientist’s or engineer’s motivation for research and technology runs the gamut: Most of them can easily describe their work with equations, and they find a sense of satisfaction in numbers, comfortably immersed in data. But, when they surface for…

The paradox of choice – in politics and in marketing

This fascinating election year began with Republican primary voters facing an unprecedented 17 contenders for the nomination. Only one could get the job. To earn the party’s vote, they had to find a way to stand out and attract voters,…

Know your customer – in elections and in marketing

Know your customer. This is one of the primary rules of marketing, but audiences and communities are not always easy to know. Maybe it feels like we’re trying to reach every person in America. Maybe we’re only talking to twelve…

Decisions are emotional – in politics and in marketing

Whether or not you’re a passionate political junkie, this year’s presidential race has evoked some kind of feeling within you. While many people would argue that staying informed about the election is our duty as a citizen, there is much…

5 reasons to create a marketing plan

All of our friends, clients, and potential clients can tell you at least one thing about Uncork-it: we are strong advocates for good marketing plans. We might even be called marketing plan evangelists. Why are plans so important in such…

7 tips to carve out time for your marketing plan

You know you need a marketing plan (or if you don’t, read our previous post then return to this one), but it won’t magically appear without your input. A plan is critical to a firm’s success with marketing. As a…

When numbers are deceiving

Your goal is the same as many others: you want to attract more visitors to your website, and ultimately convert them into customers. How do you make this happen? According to Hubspot’s newest State of Inbound Marketing report, which was…