We were able to create a new website for one of our clients in just 12 days, including writing, design, and development. Here’s how we did it.
Archives for 2017
Agile search marketing
Agile search marketing is the perfect candidate for Agile marketing processes—Agile marketing and search marketing both rely on iterations and testing.
What is agile marketing?
Agile marketing is a system that helps marketers optimize their efforts by continual evaluating and testing. The process applies to projects and strategies.
What is a marketing audit?
A marketing audit, also known as a marketing appraisal, assessment, or evaluation, examines a company’s marketing and evaluates how well it is working.
Do I need a marketing audit?
A marketing audit can be useful in several situations: as a regular checkup on activities, as a starting point for a marketing plan, or as a reality check.
Who should conduct my marketing audit?
There are three main options for who conducts your marketing audit: your internal team, your usual agency, or a third-party agency. Each has pros and cons.