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The 12 day website

Last week, we published a website for Prosperity LMS by Ziiva, one of our clients. We created this website, from…
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Agile search marketing

As we know, people who find your website on a search engine are highly valuable leads—they’re already interested in whatever…
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What is agile marketing?

Agile marketing has become a buzzword, but it isn’t always clearly understood. Many of us have been operating this way…
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What is a marketing audit?

We’ve all heard the quote. We’ve all laughed at it, while still feeling the sting of truth. “Half the money…
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Do I need a marketing audit?

If you’re asking the question, the answer is probably yes. There are several situations in which a marketing audit can…
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Who should conduct my marketing audit?

We should, of course. But to answer the real question… There are typically three options for conducting your marketing audit:…
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Science writing: engaging readers without compromising accuracy

A scientist’s or engineer’s motivation for research and technology runs the gamut: Most of them can easily describe their work…
choices

The paradox of choice – in politics and in marketing

This fascinating election year began with Republican primary voters facing an unprecedented 17 contenders for the nomination. Only one could…
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Know your customer – in elections and in marketing

Know your customer. This is one of the primary rules of marketing, but audiences and communities are not always easy…

Decisions are emotional – in politics and in marketing

Whether or not you’re a passionate political junkie, this year’s presidential race has evoked some kind of feeling within you.…