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Tech hubs

Vibrant communities are every leader’s goal, whether the community is based on a shared location, a shared interest, or a shared goal.

The key is communication. Vibrant communities thrive with engaged, interacting citizens; they fail with poor communications.

Tech-savvy geographies

Even with the shift to remote work, tech-minded people tend to congregate in places with a high concentration of technology companies.

It’s not just Silicon Valley (though we hear they might need some marketing help too—feel free to reach out, California). These hubs, big and small, have unique culture and challenges. They tend to have a high proportion of logical people with diverse interests who don’t trust pithy sayings—without research to back it up. The same people we specialize in communicating with.

Whether your challenge is recruiting talent to an unfamiliar area, encouraging a startup culture, or energizing the population around a common cause (such as local initiatives, school needs, or pandemics), we specialize in reaching residents of these tech hubs.

Research-backed strategies

Recruitment brochures, local and national PR, and video are just a few of our tools—we also provide the strategic planning to know which tool or combination of tactics will work best (backed by research, of course).

Building consensus among varied stakeholders

For economic regions to thrive, leaders must communicate with people of all backgrounds and interests. And leaders aren’t just elected officials—they are also business owners, nonprofit directors, concerned citizens, teachers, and anyone who wants to make a difference.

In every case, these leaders face opposition from some quarter.

A solid communication strategy helps leaders explore different perspectives, navigate diverse opinions, and engage in ways that lead to support, consensus, or acceptance.

Virtual communities

For the virtual communities out there, check out our virtual events platforms, where we can recreate entire areas to explore and engage with your peers with natural interactions—not a another awkward video call.

You change the world. We make it listen.

Video is a powerful medium and when done well, can showcase an area’s energy as well as tell its story (or one of its stories). Tech Hubs have amazing stories to tell. Our job is to tell them.

A photo of the Welcome to Blacksburg magazine

Every community has a unique character. Materials that communicate that character must show it in everything from headlines to image placement. We love our local community, and are proud of how we expressed its character in a magazine to help a local tech company’s recruitment efforts.

A mockup of the VIC site on a phone and a laptop

A website isn’t just informational. It can also energize a community, and share that energy with others. For a region known for technological innovation, we converged on a website design that was clean, bold, and as creative as the companies that call it home.

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